Travel & lifestyle UGC · One family, three age groups, real conditions

Stories you
can't script.

We're a Belgian family of five traveling the world for a year. No studios, no scripts, just real life, filmed the way people actually live it.

Family of five on the beach looking out over the ocean
01 · The story

This is me.

Jennifer Lee, creator of Another Kind of Normal

I'm the woman who wanted to do life differently. And then actually did.

I'm Jenn. Mom of three, married to Marco, homeschooling our kids somewhere between time zones. We sold the house, kept five backpacks and left for a year around the world.

I believe education comes in a thousand forms, and that kids learn more from the world than from a worksheet. Our followers feel that conviction in every video. Not because it's perfect, but because it could be theirs.

So when I show a hotel, an app or a backpack, they don't see an ad. They see proof that it works in a life that looks like their own. I don't sell your product. I let people feel what life with it looks like. Imagine your brand inside that.

PS. We homeschool our three kids along the way, so education content in English or Dutch comes naturally.

02 · The pitch

Why brands work with us

01

One family, three age groups, one shoot

A teen, a tween and a kid in one authentic story. You reach multiple audience segments with one collab instead of booking three separate creators.

02

Living proof that it can be done

Our followers often don't believe another way of living is within reach. We show it is, in real time. That trust transfers to the brands we work with.

03

The real life stress test

Products get used in actual conditions: three kids, long travel days, rain, delays, repacking. If it survives us, that says more than any studio shoot.

04

Trust, because we show the hard parts too

We never fake enthusiasm and we don't hide the tough days. So when we do recommend something, our audience knows it's real. That's the whole point.

The whole family walking together, three different ages
One family, three age groups, one shoot.
03 · The work

Content that feels real.

VIDEO
Family on the road · travel & lifestyle

The videos

VIDEO
Brand work · Anker
VIDEO
Brand work · Eucerin
VIDEO
Brand work · Deuter
VIDEO
Linen brand
VIDEO
Slow living
VIDEO
Real family moments
VIDEO
Travel storytelling
VIDEO
Location showcase

The photos

PHOTOUGC photo for a linen brand, kid playing on the beach
Linen brand
PHOTOProduct photography, sunscreen on a beach table
Product photography
PHOTOFashion UGC photo, knitted cardigan
Fashion & slow living
PHOTOJewellery UGC photo, pendant necklace worn with linen shirt
Jewellery & detail
PHOTOJenn and her son sitting on a bench overlooking the coast
Real family moments
04 · Proof

Numbers that matter.

35KViews on one organic reel, zero ad spend
98.6%Non-followers reached with that reel
19 secAverage watch time on 25 sec videos
35-44Core audience age group
19.9KViews on Dutch education content on TikTok

All organic, all real. We're happy to walk you through the full insights.

05 · What you get

How we deliver.

Your brief, our voice

Your key message stays intact, but it will never sound like a script. We translate your brand into our real life, so it lands like a tip from a friend, not an ad.

Formats that perform

Hook-first discovery videos built for reach, and authentic connection moments built for engagement. We know the difference and use both on purpose.

Two languages, native level

English as our main line, Dutch for Belgian brands and our education pillar. Both native level, both natural on camera.

06 · The menu

Services & packages.

01

Starter

  • 1 reel
  • 3 lifestyle photos
  • 2 stories

Rates on request

03

All in

  • 5 reels
  • 10 lifestyle photos
  • 10 stories

Rates on request

Always included

Concept ideation, scripting, filming, retention editing and done-for-you content, ready to post.

Add-ons

Raw footage Extra hook & CTA variations Multiple aspect ratios SEO captions & hashtags Product photography (styled & flat lay) Extra photo sets Rush delivery (1 to 3 days) Paid ad usage rights Exclusivity Monthly retainer
07 · Say hi

Make them
feel it.

If your brand can survive three kids, long travel days and zero scripts, your audience will feel the difference. Tell me your story, and I'll tell you how we'd make people feel it.

Tell us about the brand, the brief and the budget. You'll hear from us within 24 hours.